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Brekford Corp. Website

Brekford Corp. (OTCQB: BFDI) is a homeland security technology service provider of fully integrated vehicle upfitting services, rugged information technology and automated traffic photo enforcement solutions geared towards mission critical operations.

Brekford Corp. is an established company which has for more than a decade provided its products and services to branches of the U.S. military, various federal entities and numerous security and public safety agencies throughout the United States. The company has used this solid foundation to participate in the hottest technological development in law enforcement in existence:

• Automated Traffic Enforcement and
• Automatic Traffic Safety Solutions

Not only is Brekford in the right place at the right time, but they have positioned themselves in this rapidly expanding technological field to generate ongoing revenue by issuing the citation, collecting the fines and retaining a percentage of the amount collected for shareholders.

Brekford Builds on Decade Long Relationships in Hottest Law Enforcement Focus
Automated Traffic Enforcement and Automatic Traffic Safety Solutions

Brekford has the winning combination you look for in an emerging company.

The Company has been able to build upon its ten years of established relationships to be the One-Stop solution in the ‘hot’ technological focus of Automated Traffic Enforcement and Automatic Traffic Safety Solutions. As municipalities search for additional revenue streams, Brekford’s Automated Traffic Enforcement and Automatic Traffic Safety Solutions presents an attractive opportunity amongst its multiple products.

Brekford’s new division focused on Automated Traffic Enforcement is attractive to municipalities searching for additional revenue. Beckford provides turn-key (violator funded programs) by which municipalities are witnessing positive cash flow without unduly taxing its law abiding residents.

 

The Value Story

With so few shares outstanding, value becomes easy to build with the right foundation.

Here is how I see Brekford’s foundation for Success:

• Management team with the experience and expertise to create value for shareholders
• Proven ability to establish and execute an economically viable business plan
• Existing brand and company image
• Organized and motivated employees
• Products and Services delivered in a timely and cost-efficient a manner
• Market demand with exponential market growth potential

There are just under 40.1 million shares issued and outstanding. With the market cap currently at about $4.5 million based on the most current share price, the BFDI clearly is undervalued in the market. With Automated Traffic Enforcement on the rise, clearly Brekford is in a position to increase revenues and also increase its market cap and share price.

It is this long-term foundation supported by established relationships that has created the opportunity Brekford has developed, in what is becoming the ‘hot’ technological focus of Automated Traffic Enforcement and Automatic Traffic Safety Solutions. As municipalities search for additional revenue streams, Brekford’s Automated Traffic Enforcement and Automatic Traffic Safety Solutions presents an attractive opportunity amongst its multiple products.

Brekford’s new division focused on Automated Traffic Enforcement is now assisting budget strapped municipalities in providing turn-key (violator funded programs) by which municipalities are witnessing positive cash flow without unduly taxing its law abiding residents.

 

 

Fiscal Year 2010: Positive Net Income

For the year ended December 31, 2010, the Company reported net sales totaling approximately $11.6 million. The Company’s cash position as of the end of 2010 remains positive at $1.5 million with a gross profit for 2010 of $1.9 million.

Fresh Revenue Stream

Brekford’s automated photo enforcement program was implemented during December 2010. A fresh stream of revenues has been created from this newly introduced program.

Brekford has been awarded automatic traffic enforcement contracts by several municipalities during the past several months and the implementation of these contracts is anticipated to bring added revenues and profitability to the Company beginning this quarter.

The technical advantage and reputable customer service that Brekford possesses is anticipated to be the foundation required to position the BFDI to compete with the leaders of the automatic traffic enforcement services within a relatively short time.

Automated Traffic Enforcement
Photo Red Light and Speed Enforcement

Brekford’s photo red light and its speed enforcement programs help reduce the incidences of aggressive driving, through voluntary compliance while delivering a revenue stream municipalities need so greatly at this time.

The Automated Traffic Enforcement focus represents a tremendous growth opportunity for Brekford. While currently 450 communities operate Automated Traffic Enforcement Progams, this number is expected to expand rapidly.

Brekford’s Automated Traffic Enforcement Group (ATEG) offers intersection safety (red light), photo speed, work zone and school bus enforcement programs with a complete suite of program support solutions.

The Brekford Systems:

• Turn-key packages.
• Provided with COPS2000® violations processing system.
• Non-intrusive laser or RADAR based detection systems require no road cutting.
• Proven red light and speed camera solutions.
• Most customizable solutions in the industry.

U.S. Marketscape

• Red Light 20,000-30,000 systems
• Speed 35,000-50,000 systems

Industry Market Penetration

• Red Light 18%
• Speed 2%

 

 

States That Have Adopted Legislation Authorizing Automated Traffic Enforcement

Red Light

• Alabama, Arizona, California, Colorado, Delaware, DC, Florida, Georgia, Illinois, Iowa, Louisiana, Maryland, Missouri, New York, New Jersey, North Carolina, Nevada, New Mexico, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Washington

Speed

• Arizona, Colorado, DC, Illinois, Iowa, Louisiana, Maryland, Oregon, Tennessee, Utah, Washington

Photo Enforcement solutions can reduce collisions, injuries and deaths by providing a useful tool for municipalities and law enforcement agencies – without unduly taxing drivers who do not break the law. Today, nearly 450 communities across the US operate red light or speed camera enforcement programs.

Brekford Systems Detect, Identify and Ticket Violators

 

Automatic traffic enforcement systems are one of a wide range of measures that are effective at reducing vehicle speeds and crashes.

The automated speed enforcement (ASE) system is an enforcement technique with one or more motor vehicle sensors producing recorded images of motor vehicles traveling at speeds above a defined threshold. Images captured by the ASE system are processed and reviewed in an office environment and violation notices are mailed to the registered owner of the identified vehicle. ASE is a method of traffic speed enforcement that is used to detect speeding violations and record identifying information about the vehicle and/or driver.

Violation evidence is processed and reviewed in an office environment and violation notices are delivered to the registered owners of identified vehicles after the alleged violation occurs. ASE, if used, is one technology available to law enforcement as a supplement and not a replacement for traditional enforcement operations. Evaluations of ASE, both internationally and in the United States have identified some advantages over traditional speed enforcement methods.

These include:

• High rate of violation detection. ASE units can detect and record multiple violations per minute
• This can provide a strong deterrent effect by increasing drivers’ perceived likelihood of being cited for speeding
• Physical safety of ASE operators and motorists. ASE can operate at locations where roadside traffic stops are dangerous or infeasible, and where traffic conditions are unsafe for police vehicles to enter the traffic stream and stop suspected violators
• With ASE there is normally no vehicle pursuit or confrontation with motorists
• ASE might also reduce the occurrence of traffic congestion due to driver distraction caused by traffic stops on the roadside
• Brekford Provides a fairness of operation
• Violations are recorded for all vehicles traveling in excess of the enforcement speed threshold
• Efficient use of resources
• ASE can act as a “force multiplier,” enhancing the influence of limited traffic enforcement staff and resources

One Stop “Ready to Roll” Automated Traffic Enforcement Solutions Provider

Brekford delivers a one-stop shop. Brekford ‘does it all’ from Automatic Traffic Safety Solutions to providing cutting edge technology to vehicle upfitting and installation services.

Brekford has been providing public safety agencies with all their vehicle needs for over a decade. The Brekford 360º approach means everything required for complete vehicle upfitting is included supported by the very best mobile data and technology solutions. The 360º approach means this is the one stop to have vehicles “ready to roll” with top quality, fast and reliable service.

Good for Municipalities – Good for Brekford – Good for Shareholders

In return for a percentage of revenue collected, Brekford delivers a full Turn Key System to government entities which delivers a beginning to end traffic enforcement program.

The installation of the cameras which enforce traffic is just step one in Brekford’s revenue stream. With enforcement solutions for BOTH speeding and redlight compliance Brekford delivers the back-end software and personnel that identify the vehicle and its driver through DMV information, they prepare and mail the ticket and collect the fine. Brekford’s fee represents a percentage of the amount collected. At month’s end Brekford submits to the governmental entity their percentage of the amount collected through the Brekford automated process. To support the growth Brekford has experienced in this area a new back office support for automated traffic programs opened a new back office processing and data center.

Electronic Ticket and Mounting Systems

With the “Electronic Ticket” the full scope of the concept of a One Stop solution center emerges. Brekford is able to build on its decade long relationships while delivering a complete line of products which electronically address law enforcement issues.

SlickTicket™ represents another component of the electronic ticketing process the lightweight design requires no installation and can be transported from vehicle to vehicle. It works with one USB wire into a Toughbook laptop and a cigarette adaptor for power.

Many of today’s law enforcement agencies are struggling to balance the increasing demand from their citizens for more services with limited and/or declining budgets. One of the easiest and most cost-effective ways agencies can address this issue is by deploying an electronic ticketing, or E-Ticketing solution.

Automating the ticket issuing and processing system can significantly decrease cost, increase productivity and improve officer safety. Brekford offers a unique functionality that streamlines the data entry process even further.

For agencies that have deployed a mobile data system on their mobile computers that enables officers to run background queries from national (NCIC), state, and local databases, the Brekford’s solution captures the data from these mobile query files and auto-populates all of the requisite data into the citation form on the screen. Brekford’s Slick-Ticket™ product is a fully portable over the seat organizer for public safety vehicles, specially designed to house a printer and scanner to allow law enforcement officers to quickly access driver’s license and registration information as well as issue tickets, warnings and citation

Rugged IT Products and Services for Public Safety

Law enforcement agency, fire department and EMS personnel have unique requirements for fleet vehicle upfitting and IT equipment to include characteristics such as ruggedness and reliability. The equipment must be able to work in extreme environments that include high levels of vibration and shock, wide temperature ranges, varying humidity, electromagnetic interference and voltage and current transients.

The Brekford rugged and non-rugged IT products and mobile data communication systems provide public safety workers with the unique functionalities necessary to enable effective response to emergency situations.

The “one-stop shop” for vehicle upfitting, cutting edge technology, and installation services provides a strong competitor advantage. Customers are able to purchase law enforcement vehicles that are not only upfitted with the traditional lights and sirens but also with rugged IT hardware and communication equipment.

This is an established Company. For more than a decade, BFDI has been a distributor for most major brands in the mobile technology arena.

The Company delivers the most sought after products which include: Panasonic Toughbooks® and Arbitrator® digital video systems to emergency lighting systems and wireless technology.

Brekford develops integrated, interoperable, feature-rich mobile systems enabling first responders, police, fire and EMS, to obtain and exchange information in real-time. The rapid dissemination of real-time information is critical to determine and assure timely and precise resource allocation by public sector decision makers.

As is a premiere Panasonic toughbook partner, we augment these rugged laptops by designing and manufacturing vehicle mounting systems and docking stations for in-vehicle communication equipment. From rugged laptop computers, tablets and hand-helds, GPS terminals, two-way radios, and full console systems, ergonomically sound mounting products with full port replication are provided.

Toughbook Arbitrator is a rugged revolution in law enforcement video capture. The Toughbook Arbitrator 360 Degree is a rugged and durable mobile digital video system. The fully-integrated system offers unparalleled video capture (up to 360 degrees), storage and transfer, and is designed to work with back-end software for seamless video management, including archiving and retrieving.

An Automatic License Plate Reader (ALPR) is an image-processing technology used to identify vehicles by their license plates. License Plate Readers (LPRs) can record plates at about one per second at speeds of up to 100 MPH and they often utilize infrared cameras for clarity and to facilitate reading at any time of day or night. The data collected can either be processed in real-time, at the site of the read, or it can be transmitted to remote centers and processed at a later time.

 

 

Industry Outlook Favors Brekford Value Proposition

Redflex Holdings is a traffic safety camera company that was bought in late February 2011. Carlyle and Macquarie acquired all of the ordinary shares in for a 20.5% premium to the company’s last traded price on 18 February 2011. Redflex is headquartered in South Melbourne, Australia, but is predominantly based in the USA where approximately 75% of the group’s revenue is generated.

Automated Traffic Enforcement represents an industry in an expansion and growth mode. Automated Traffic Enforcement conserves police resources that can be better used for crime-fighting.

Red-light cameras are saving lives even as they make millions in revenue, according to the first definitive study of the subject released by the Insurance Institute for Highway Safety in February 2011. The study found that if cameras had been in use in all cities with populations above 200,000, 815 lives would be saved.

The Insurance Institute of Highway Safety research indicates red light cameras saved 159 lives in 2004-08 in 14 of the biggest U.S. cities. Further, had cameras been operating during that period in all large cities, a total of 815 deaths would have been prevented. The report looked at 14 cities that had camera programs from 2004 to 2008 and compared their accident rates with those of 48 cities that did not have cameras during the same period. The institute used police reports gathered by the federal government to analyze intersection mayhem. The 2.2 million intersection crashes recorded in 2009 made up about 41 percent of all accidents. They resulted in 81,112 serious injuries and 7,358 deaths.

Police established red-light running as the cause of 676 deaths and 113,000 injuries. The vast majority of the people who died – 64 percent – were not driving the vehicle that ran the light. They were passengers, other drivers, pedestrians and cyclists.

 

 

Brekford Outlook Strong Value Proposition

Brekford has a solid business which has been able to capitalize on the fastest growing law enforcement technology. Shareholder value is enhanced not only with Brekford’s delivery of the technology but by the ongoing revenue stream generated from running the ‘back office’ support for traffic citations. This is what you look for in a fast growth company. Rarely do you find a solid established Company that has the solid foundation to capitalize on an industry coming into its own. Here is the chance to participate in the Traffic Solution Enforcement Industry.

Management

C.B. Brechin – CEO and CFO

• Director since January 2006, Chief Executive Officer since July 2008 and Chief Financial Officer since April 2010
• Cofounded original company, Pelican Mobile Computers, in 1996
• Manages key aspects of the business including sales strategy, partner / vendor relations and acquisition strategy
• Possesses several years of technology expertise in the areas of hardware installation, software configuration and network administration

Scott Rutherford – President

• Director since January 2006, President since July 2008
• Cofounded original company, Pelican Mobile Computers, in 1996
• Responsible for all aspects of technology evaluation and deployment to meet client’s needs
• Has more than 25 years of entrepreneurial experience in conceiving, developing and building technical solutions

Maurice R. Nelson – Managing Director, Brekford ATEG

• 11 years of industry experience
• Implemented 2 largest photo speed enforcement traffic cameras in US (Montgomery County, MD; Washington, DC)
• Involved in crafting automated traffic enforcement state legislature

Contact:
investors@brekford.com

This release contains forward-looking statements within the meaning of that term in Section 21E of the Securities Exchange Act of 1934, as amended. Actual results may differ materially from the results suggested by these forward-looking statements, for a number of reasons, including, but not limited to, market conditions, the cost and success of development activities and ability to successfully manage growth. Readers are referred to the documents filed by Brekford Corp. with the SEC, specifically the Company’s most recent reports filed on Form 10-K and Forms 10-Q, which further identify the important risks, trends and uncertainties which could cause actual results to differ materially from the forward-looking statements in this press release. The Company expressly disclaims any obligation to update any forward-looking statements.

BFDI Disclosure: Pentony Enterprises LLC entered into an investor relations consulting and market awareness contract in March of 2011. BFDI has hired us for six thousand dollars. We have taken no free trading shares. To avoid all potential conflicts of interest, we never sell shares into the open market during an active market awareness or investor relations program. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. In general, given the nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk.